I love this ad for Miss Dior Chérie, shot by Tim Walker. The TV commercial, which will debut in March, is directed by Sofia Coppola who possesses a real sensitivity to the Parisian aesthetic and really captures the Left Bank style (maybe because she lives there. So do I, and maybe that’s why I like it). Natalie Portman is the perfect spokesperson for the iconic perfume, and it’s all in the details: she truly looks like a brunette Bardot with her pose, her doe eyes and the ribbon in her hair. Very Chérie.
A mannequin in a YSL dress greets you at one of the entrances of the department store Printemps. I actually have a very similar dress (mine had spaghetti straps) in practically the same color, from BCBG, that I wore to my brother’s wedding in 2004.
These videos don’t do justice to the wonderful Christmas displays at the Parisian department stores Printemps and Galeries Lafayette – I shot them with my iPhone – but I hope you enjoy them all the same! Just a warning though – wear ear plugs if you don’t want to hear Abba’s “Dancing Queen” in French!
Monsieur et Madame Lanvin lead the dance at Printemps…